Producing videos used to be an expensive affair not so long ago. Hence, video ads or promos were usually the prerogative of large companies then. Not anymore.With the advent of multimedia animation and the significant drop in the cost of producing video films, everyone from individuals and small companies to medium and large companies can now produce corporate videos to promote their products, services, companies and so on,Corporate videos today refer to all kinds of communication materials produced by a company or organisation or even an individual in audio visual format which is designed to address a specific target audience. This target audience can range from customers and dealers to employees, trainees and agents.Companies undertake on corporate video production for a number of purposes, such as promotion of products or services, awareness campaigns, sales and marketing videos, TV infomercials, recruitment, induction and training videos, web videos and so on.The attractive audio-video presentations help to increase both attention, recall and retention capacity as compared to only audio, text, and even PowerPoint presentation.Major benefits of audio video solutionsThe moving images in a video clip are the most powerful and convincing way to convey any of your messages. It is believed that people have the tendency to remember more of what they see than hear. This is why it is said that “a picture is worth a thousand words” and “actions speak louder than words”. It can help the viewers to visualise the working of things in a better way.Inspire human emotionsAudio video solutions help in grabbing the attention of the users in relation to the subject highlighted in the video, thus motivating them and engaging them with the subject. Moving images have a powerful impact amongst the viewers as they have the ability to portray and inspire hidden emotions.AccessibilityWith audio video solutions one can show such information and detail that are difficult to explain by using plain text or static images. Moreover most of the people will prefer watch a five minute video than reading a length brochure or other material as for the viewers it becomes easy to digest and retain whatever is shown in the video clip. In fact people companies prefer this method of presenting critical information as they can even demonstrate real life examples to add relevance to the subject.Best value for advertisingWith the advent of digital technology, there has been a drastic change in the ways messages can be delivered. Companies are now increasingly using their websites as an interactive advertising medium. Many good companies prefer to put up a video on the website to attractively present the company’s products or services. An engaging 3 minute video on the website which starts playing automatically when the site downloads goes a long way in building the identity of the company in the customer’s mind within the space of a couple of minutes.To summarise, use corporate audio video solutions to convey your message to your targeted audience in the minimum time with tremendous impact. Web videos especially are the ‘in’ thing. You can approach any good audio video production companies to develop an attractive corporate video for your company which you can then use to present your company at exhibitions, conferences, trade fairs and company gatherings. Turn it into a web-friendly video format and you have an excellent presentation right there on your web site – the best place to advertise without extra cost!